Real data visualization style guide examples from real organizations.

Contribute an example
Example Guideline URL Organization Type Last Updated
Adobe spectrum.adobe.com For Profit December 2019
Airbnb airbnb.io For Profit –
Amazon Web Services cloudscape.design For Profit –
Apple developer.apple.com For Profit September 2022
Arc GIS Storymaps storymaps.arcgis.com For Profit 2022
Aviva standards.aviva.com For Profit 2021
Baltimore City Data Fellows Project storymaps.arcgis.com Non-Profit April 1, 2022
BBC bbc.co.uk News or Journalism 2016
BBC bbc.github.io News or Journalism 2019
BBC Audiences public.tableau.com News or Journalism 2022
Carnegie Mellon University cmu.edu Education –
Catalyst California catalystcalifornia.org Non-Profit September 2024
Cato Institute github.com Non-Profit 2019
Clarity clarity.design Unspecified –
Consumer Financial Protection Bureau cfpb.github.io Government 2018
Dallas Morning News tdmn_graphics.pdf News or Journalism 2005
Dashboard realted styleguides linkedin.com Unspecified –
Data Design System Collection airtable.com Non-Profit, Government, News or Journalism, For Profit –
Datadog druids.datadoghq.com For Profit –
Dell delldesignsystem.com For Profit –
DHL dpdhl-brands.com For Profit January 2024
eBay playbook.ebay.com For Profit August 2024
Elastic eui.elastic.co For Profit –
Finastra design.fusionfabric.cloud For Profit –
GitLab design.gitlab.com For Profit –
GitLab handbook.gitlab.com For Profit November 3, 2023
Goldman Sachs design.gs.com For Profit –
Google- Material Design material.io For Profit 2019
Government of Canada design.gccollab.ca Government –
Human Managed figma.com For Profit 2021
Humanitarian Data Exchange HDX data.humdata.org Non-Profit –
IBM ibm.com For Profit 2016
IBM ibm.com For Profit 2020
International Business Communication Standards (IBCS®) ibcs.com Non-Profit 2018
Justice Innovation Lab knowledgehub.justiceinnovationlab.org Non-Profit April 2024
Kraft Heinz delish.supernova-docs.io For Profit 2024
Liferay liferay.design For Profit –
London City Intelligence data.london.gov.uk Government 2019
MailChimp ux.mailchimp.com For Profit –
Many linkedin.com Unspecified –
Mayo Clinic Genomic and Bioinformatic Services docs.google.com Non-Profit 2023
MetLife design.metlife.com For Profit –
Michelin designsystem.michelin.com For Profit –
Microsoft docs.microsoft.com For Profit 2017
MinnPost code.minnpost.com News or Journalism 2016
Monash Climate Change Communication Research Hub (MCCCRH) apo.org.au Higher Education/Research –
Morning Star designsystem.morningstar.com For Profit –
NZZ nzzdev.github.io News or Journalism 2019-07-24
Office for National Statistics style.ons.gov.uk Government 2019
Opower ux.opower.com For Profit 2015?
Orange system.design.orange.com For Profit –
Pearson accessibility.pearson.com For Profit Unknown
Pinterest gestalt.pinterest.systems For Profit 2023
RAD-X radx-up.org Government –
Red Hat patternfly.org Unspecified –
Royal Statistical Society rss.org.uk Non-Profit 2024
Salesforce lightningdesignsystem.com For Profit 2019
semrush developer.semrush.com For Profit –
Shopify polaris.shopify.com For Profit –
Sonos agencysr.co.uk Commercial –
Sprout Social seeds.sproutsocial.com For Profit –
Sunlight Foundation sunlightfoundation.com Non-Profit 2014
TASO taso-he.github.io Non-Profit –
The Economist design-system.economist.com News or Journalism 2017
The Economist maps styleguide design-system.economist.com News or Journalism 2017
The Urban Institute urbaninstitute.github.io Non-Profit –
Tractie tractie.ns.nl Unspecified –
Trafford Data Lab trafforddatalab.io Government 5 June 2018
Trafford Data Lab trafforddatalab.io Government January 2019
Twilio paste.twilio.design For Profit –
U.S. Design System designsystem.digital.gov Government 2021
UNHCR dataviz.unhcr.org Non-Profit, Government –
Urban Institute urbaninstitute.github.io Non-Profit Oct 2024
US Agency for International Development | Office of HIV/AIDS issuu.com Government Feb 2021
Visa developer.visa.com For Profit –
Visma's Unified vud.visma.com For Profit –
VTEX styleguide.vtex.com For Profit –
World Health Organization apps.who.int Government 2023
WWF wwf-brand.azurewebsites.net Non-Profit –

Airbnb

guidelines airbnb.io

organization type For Profit

last updated –

BBC

guidelines bbc.co.uk

organization type News or Journalism

last updated 2016

BBC

guidelines bbc.github.io

organization type News or Journalism

last updated 2019

IBM

guidelines ibm.com

organization type For Profit

last updated 2016

IBM

guidelines ibm.com

organization type For Profit

last updated 2020

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