Real data visualization style guide examples from real organizations. Contribute an example Example Guideline URL Organization Type Last Updated Adobe spectrum.adobe.com For Profit December 2019 Airbnb airbnb.io For Profit – Amazon Web Services cloudscape.design For Profit – Apple developer.apple.com For Profit September 2022 Arc GIS Storymaps storymaps.arcgis.com For Profit 2022 Aviva standards.aviva.com For Profit 2021 Baltimore City Data Fellows Project storymaps.arcgis.com Non-Profit April 1, 2022 BBC bbc.co.uk News or Journalism 2016 BBC bbc.github.io News or Journalism 2019 BBC Audiences public.tableau.com News or Journalism 2022 Carnegie Mellon University cmu.edu Education – Catalyst California catalystcalifornia.org Non-Profit September 2024 Cato Institute github.com Non-Profit 2019 Clarity clarity.design Unspecified – Consumer Financial Protection Bureau cfpb.github.io Government 2018 Dallas Morning News tdmn_graphics.pdf News or Journalism 2005 Dashboard realted styleguides linkedin.com Unspecified – Data Design System Collection airtable.com Non-Profit, Government, News or Journalism, For Profit – Datadog druids.datadoghq.com For Profit – Dell delldesignsystem.com For Profit – DHL dpdhl-brands.com For Profit January 2024 eBay playbook.ebay.com For Profit August 2024 Elastic eui.elastic.co For Profit – Finastra design.fusionfabric.cloud For Profit – GitLab design.gitlab.com For Profit – GitLab handbook.gitlab.com For Profit November 3, 2023 Goldman Sachs design.gs.com For Profit – Google- Material Design material.io For Profit 2019 Government of Canada design.gccollab.ca Government – Human Managed figma.com For Profit 2021 Humanitarian Data Exchange HDX data.humdata.org Non-Profit – IBM ibm.com For Profit 2016 IBM ibm.com For Profit 2020 International Business Communication Standards (IBCS®) ibcs.com Non-Profit 2018 Justice Innovation Lab knowledgehub.justiceinnovationlab.org Non-Profit April 2024 Kraft Heinz delish.supernova-docs.io For Profit 2024 Liferay liferay.design For Profit – London City Intelligence data.london.gov.uk Government 2019 MailChimp ux.mailchimp.com For Profit – Many linkedin.com Unspecified – Mayo Clinic Genomic and Bioinformatic Services docs.google.com Non-Profit 2023 MetLife design.metlife.com For Profit – Michelin designsystem.michelin.com For Profit – Microsoft docs.microsoft.com For Profit 2017 MinnPost code.minnpost.com News or Journalism 2016 Monash Climate Change Communication Research Hub (MCCCRH) apo.org.au Higher Education/Research – Morning Star designsystem.morningstar.com For Profit – NZZ nzzdev.github.io News or Journalism 2019-07-24 Office for National Statistics style.ons.gov.uk Government 2019 Opower ux.opower.com For Profit 2015? Orange system.design.orange.com For Profit – Pearson accessibility.pearson.com For Profit Unknown Pinterest gestalt.pinterest.systems For Profit 2023 RAD-X radx-up.org Government – Red Hat patternfly.org Unspecified – Royal Statistical Society rss.org.uk Non-Profit 2024 Salesforce lightningdesignsystem.com For Profit 2019 semrush developer.semrush.com For Profit – Shopify polaris.shopify.com For Profit – Sonos agencysr.co.uk Commercial – Sprout Social seeds.sproutsocial.com For Profit – Sunlight Foundation sunlightfoundation.com Non-Profit 2014 TASO taso-he.github.io Non-Profit – The Economist design-system.economist.com News or Journalism 2017 The Economist maps styleguide design-system.economist.com News or Journalism 2017 The Urban Institute urbaninstitute.github.io Non-Profit – Tractie tractie.ns.nl Unspecified – Trafford Data Lab trafforddatalab.io Government 5 June 2018 Trafford Data Lab trafforddatalab.io Government January 2019 Twilio paste.twilio.design For Profit – U.S. Design System designsystem.digital.gov Government 2021 UNHCR dataviz.unhcr.org Non-Profit, Government – Urban Institute urbaninstitute.github.io Non-Profit Oct 2024 US Agency for International Development | Office of HIV/AIDS issuu.com Government Feb 2021 Visa developer.visa.com For Profit – Visma's Unified vud.visma.com For Profit – VTEX styleguide.vtex.com For Profit – World Health Organization apps.who.int Government 2023 WWF wwf-brand.azurewebsites.net Non-Profit – Adobe guidelines spectrum.adobe.com organization type For Profit last updated December 2019 Airbnb guidelines airbnb.io organization type For Profit last updated – Amazon Web Services guidelines cloudscape.design organization type For Profit last updated – Apple guidelines developer.apple.com organization type For Profit last updated September 2022 Arc GIS Storymaps guidelines storymaps.arcgis.com organization type For Profit last updated 2022 Aviva guidelines standards.aviva.com organization type For Profit last updated 2021 Baltimore City Data Fellows Project guidelines storymaps.arcgis.com organization type Non-Profit last updated April 1, 2022 BBC guidelines bbc.co.uk organization type News or Journalism last updated 2016 BBC guidelines bbc.github.io organization type News or Journalism last updated 2019 BBC Audiences guidelines public.tableau.com organization type News or Journalism last updated 2022 Carnegie Mellon University guidelines cmu.edu organization type Education last updated – Catalyst California guidelines catalystcalifornia.org organization type Non-Profit last updated September 2024 Cato Institute guidelines github.com organization type Non-Profit last updated 2019 Clarity guidelines clarity.design organization type Unspecified last updated – Consumer Financial Protection Bureau guidelines cfpb.github.io organization type Government last updated 2018 Dallas Morning News guidelines tdmn_graphics.pdf organization type News or Journalism last updated 2005 Dashboard realted styleguides guidelines linkedin.com organization type Unspecified last updated – Data Design System Collection guidelines airtable.com organization type Non-Profit, Government, News or Journalism, For Profit last updated – Datadog guidelines druids.datadoghq.com organization type For Profit last updated – Dell guidelines delldesignsystem.com organization type For Profit last updated – DHL guidelines dpdhl-brands.com organization type For Profit last updated January 2024 eBay guidelines playbook.ebay.com organization type For Profit last updated August 2024 Elastic guidelines eui.elastic.co organization type For Profit last updated – Finastra guidelines design.fusionfabric.cloud organization type For Profit last updated – GitLab guidelines design.gitlab.com organization type For Profit last updated – GitLab guidelines handbook.gitlab.com organization type For Profit last updated November 3, 2023 Goldman Sachs guidelines design.gs.com organization type For Profit last updated – Google- Material Design guidelines material.io organization type For Profit last updated 2019 Government of Canada guidelines design.gccollab.ca organization type Government last updated – Human Managed guidelines figma.com organization type For Profit last updated 2021 Humanitarian Data Exchange HDX guidelines data.humdata.org organization type Non-Profit last updated – IBM guidelines ibm.com organization type For Profit last updated 2016 IBM guidelines ibm.com organization type For Profit last updated 2020 International Business Communication Standards (IBCS®) guidelines ibcs.com organization type Non-Profit last updated 2018 Justice Innovation Lab guidelines knowledgehub.justiceinnovationlab.org organization type Non-Profit last updated April 2024 Kraft Heinz guidelines delish.supernova-docs.io organization type For Profit last updated 2024 Liferay guidelines liferay.design organization type For Profit last updated – London City Intelligence guidelines data.london.gov.uk organization type Government last updated 2019 MailChimp guidelines ux.mailchimp.com organization type For Profit last updated – Many guidelines linkedin.com organization type Unspecified last updated – Mayo Clinic Genomic and Bioinformatic Services guidelines docs.google.com organization type Non-Profit last updated 2023 MetLife guidelines design.metlife.com organization type For Profit last updated – Michelin guidelines designsystem.michelin.com organization type For Profit last updated – Microsoft guidelines docs.microsoft.com organization type For Profit last updated 2017 MinnPost guidelines code.minnpost.com organization type News or Journalism last updated 2016 Monash Climate Change Communication Research Hub (MCCCRH) guidelines apo.org.au organization type Higher Education/Research last updated – Morning Star guidelines designsystem.morningstar.com organization type For Profit last updated – NZZ guidelines nzzdev.github.io organization type News or Journalism last updated 2019-07-24 Office for National Statistics guidelines style.ons.gov.uk organization type Government last updated 2019 Opower guidelines ux.opower.com organization type For Profit last updated 2015? Orange guidelines system.design.orange.com organization type For Profit last updated – Pearson guidelines accessibility.pearson.com organization type For Profit last updated Unknown Pinterest guidelines gestalt.pinterest.systems organization type For Profit last updated 2023 RAD-X guidelines radx-up.org organization type Government last updated – Red Hat guidelines patternfly.org organization type Unspecified last updated – Royal Statistical Society guidelines rss.org.uk organization type Non-Profit last updated 2024 Salesforce guidelines lightningdesignsystem.com organization type For Profit last updated 2019 semrush guidelines developer.semrush.com organization type For Profit last updated – Shopify guidelines polaris.shopify.com organization type For Profit last updated – Sonos guidelines agencysr.co.uk organization type Commercial last updated – Sprout Social guidelines seeds.sproutsocial.com organization type For Profit last updated – Sunlight Foundation guidelines sunlightfoundation.com organization type Non-Profit last updated 2014 TASO guidelines taso-he.github.io organization type Non-Profit last updated – The Economist guidelines design-system.economist.com organization type News or Journalism last updated 2017 The Economist maps styleguide guidelines design-system.economist.com organization type News or Journalism last updated 2017 The Urban Institute guidelines urbaninstitute.github.io organization type Non-Profit last updated – Tractie guidelines tractie.ns.nl organization type Unspecified last updated – Trafford Data Lab guidelines trafforddatalab.io organization type Government last updated 5 June 2018 Trafford Data Lab guidelines trafforddatalab.io organization type Government last updated January 2019 Twilio guidelines paste.twilio.design organization type For Profit last updated – U.S. Design System guidelines designsystem.digital.gov organization type Government last updated 2021 UNHCR guidelines dataviz.unhcr.org organization type Non-Profit, Government last updated – Urban Institute guidelines urbaninstitute.github.io organization type Non-Profit last updated Oct 2024 US Agency for International Development | Office of HIV/AIDS guidelines issuu.com organization type Government last updated Feb 2021 Visa guidelines developer.visa.com organization type For Profit last updated – Visma's Unified guidelines vud.visma.com organization type For Profit last updated – VTEX guidelines styleguide.vtex.com organization type For Profit last updated – World Health Organization guidelines apps.who.int organization type Government last updated 2023 WWF guidelines wwf-brand.azurewebsites.net organization type Non-Profit last updated – Tips Anatomy of a Good Chart: GitHub's Approach Insights on Dashboard Design TASO's Evolving Data Visualization Guide: Bridging Reports and Social Media Link Templates for Usability Why it's Good to Show Bad Examples See all tips Other Articles & Resources What Your Organization Needs a Data Visualization Style Guide For Chart Smarter with a Chart Library Why Your Organization Needs a Data Visualization Style Guide A Detailed Guide to Colors in Data Visualizations Fireside Chat: Data Viz Style Guides See all resources
Baltimore City Data Fellows Project guidelines storymaps.arcgis.com organization type Non-Profit last updated April 1, 2022
Catalyst California guidelines catalystcalifornia.org organization type Non-Profit last updated September 2024
Consumer Financial Protection Bureau guidelines cfpb.github.io organization type Government last updated 2018
Dallas Morning News guidelines tdmn_graphics.pdf organization type News or Journalism last updated 2005
Data Design System Collection guidelines airtable.com organization type Non-Profit, Government, News or Journalism, For Profit last updated –
Humanitarian Data Exchange HDX guidelines data.humdata.org organization type Non-Profit last updated –
International Business Communication Standards (IBCS®) guidelines ibcs.com organization type Non-Profit last updated 2018
Justice Innovation Lab guidelines knowledgehub.justiceinnovationlab.org organization type Non-Profit last updated April 2024
London City Intelligence guidelines data.london.gov.uk organization type Government last updated 2019
Mayo Clinic Genomic and Bioinformatic Services guidelines docs.google.com organization type Non-Profit last updated 2023
Monash Climate Change Communication Research Hub (MCCCRH) guidelines apo.org.au organization type Higher Education/Research last updated –
Office for National Statistics guidelines style.ons.gov.uk organization type Government last updated 2019
The Economist guidelines design-system.economist.com organization type News or Journalism last updated 2017
The Economist maps styleguide guidelines design-system.economist.com organization type News or Journalism last updated 2017
Trafford Data Lab guidelines trafforddatalab.io organization type Government last updated 5 June 2018
Trafford Data Lab guidelines trafforddatalab.io organization type Government last updated January 2019
U.S. Design System guidelines designsystem.digital.gov organization type Government last updated 2021
Urban Institute guidelines urbaninstitute.github.io organization type Non-Profit last updated Oct 2024
US Agency for International Development | Office of HIV/AIDS guidelines issuu.com organization type Government last updated Feb 2021
